Live format
Watch the method get applied to real topics, live.
Sessions are open to anyone in a paid track and cover a mix of walkthroughs, open questions, and group review. Times are listed in Pacific Time. Recordings are shared with participants afterward.
Mapping your first cluster from a blank domain
A guided walkthrough of finding an underserved cluster starting from nothing but a general subject area.
Open questions on intent matching
Bring a query you are unsure about and get help reading its intent from the current search results.
Turning a resource hub into a page worth citing
A closer look at structuring resource-style pages so they hold up as a reference other writers return to.
Sequencing your publishing calendar for a new site
A practical session on ordering cluster content and linking pages together as the site grows.
Review round: content briefs from the current cohort
Guided cohort and mentorship participants can submit a brief ahead of time for group feedback.
Reading intent from ranking pages, in real time
A live audit of several search results pages to practice classifying intent quickly and accurately.
How the sessions fit into the program
Sessions are not standalone lectures. Each one connects back to a specific part of the written curriculum, so you can attend live, catch up on a recording, or skip straight to the module if a scheduling conflict comes up.
Self-Guided participants get access to recordings after each session airs. Guided Cohort and Extended Mentorship participants can join live and ask questions directly.
Rescheduling and time zones
All times are listed in Pacific Time and converted automatically in your confirmation email once you register through your account. If a session date changes, registered participants are notified ahead of time by email.